Download E-books Making a Difference Through Marketing: A Quest for Diverse Perspectives PDF

This e-book honours the contribution Professor Pascale Quester has made to academia and better schooling, via her study, instructing, and management. It presents readers with a accomplished, modern point of view on advertising and marketing perform with an emphasis at the position of promoting in creating a distinction. corporations are interwoven with the society during which they function and are therefore often anticipated to shoulder a few accountability in advancing that society. whereas there was major educational and practitioner specialise in company social accountability (CSR), study is frequently constrained to the organisational advantages and implementation of CSR projects, this booklet provides a broader point of view. It highlights numerous avid gamers and techniques which are creating a distinction to their a variety of stakeholder teams, particularly within the parts of sponsorship, client behaviour, schooling, well-being and innovation.

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