By John Tollett

research layout conception and sensible information from the award-winning author/design staff, Robin Williams and John Tollett! Robin Williams brought layout and typographic rules to legions of readers along with her best-selling Non-Designer's booklet sequence. Now she and designer/co-author John Tollett take you to the subsequent point of inventive layout with sensible recommendation and classes in composition, visible effect, and layout challenges.

offered in Robin and John's signature style—writing that's so crystal transparent, it is obtainable to utterly anyone—and illustrated with 1000's of full-color layout examples, the tips during this publication take on layout idea, visible puns, and format and pix ideas for real-world initiatives. constructing designers will savour the authors' resourceful technique and well-chosen examples.

• Discover functional and potent layout ideas and concepts—and the way to practice them to nearly any project.
• Learn why a few designs are attention-getting and others are not.
• Learn the best way to opt for simply the proper look—corporate or informal, vintage or trendy—for particular varieties of tasks, resembling company playing cards, letterhead and envelopes, newsletters and brochures, emblems, ads, and more.
• Test your layout acumen by way of evaluating before-and-after examples.
• Find a wealth of idea on your personal layout projects.
• Gain perception into the layout strategy through learning the paintings of visitor designers, who provide their own observation and insights.