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By Emil Ruder

This publication is the legacy of a good typographer for the cultural background of our day. within the post-war years, whilst in approximately each box of utilized artwork there have been nonetheless no symptoms whatever of a shift to a brand new, extra modern kind of expression, Emil Ruder used to be one of many first to desert the traditional ideas of conventional typography and create new legislation that chuffed the necessities of a brand new typography. This ebook, which has obvious six variants to this point and is now to be had back in a brand new version, is a primary textbook upon which generations of typographers and image designers have equipped and will proceed to construct on. This publication can essentially be noticeable as a good guide. past that, it's a complete masterpiece noticeable in its total constitution, within the subject matters provided, within the comparability of similarities and contrasts, within the richness of the illustrations and the harmoniously inserted forms. at the back of the only pedagogic examples of actual proportions, a wealthy, philosophical pondering shines via, which - relocating a long way past the projects of daily lifestyles - makes an attempt to expound upon the teachings of life's knowledge.

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